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Viewer engagement is key to the success of a video streaming service. 80% of videos viewed online are recommended to viewers. This article describes how Artificial Intelligence is used to create recommendations that engage and retain viewers.

As more online video streaming services launch, the new entrants need to compete with established services such as Amazon Prime and Netflix who have invested years of resources to extract and transform consumer data from a variety of sources with attributes far deeper and richer than traditional demographics and who are proficient in using artificial intelligence and machine learning to forecast what their…

Tom Carroux

Fascinated by cloud technology. Azure Solutions Architect Expert cert. Columbia MBA. Biz dev and sales exec.

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